Flixed Newsletter 1 - Feb.24/2020

Flixed Newsletter - Is Vidgo Doomed to Fail?

February 22, 2020

Issue 8: February 24, 2020

With six months under its belt, just how well is Vidgo doing in a heavily crowded market? Signs are point to "not so good", which could spell trouble for a cord-cutting service in a market already well-known for razor-thin margins. Read on to find out more in this week's Stream Report.

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Streamer's Spotlight: Is Vidgo Doomed to Failure?

The sports-focused live TV

launched in the latter half of 2019 with very little fanfare. We've been following the service since its initial announcement, but it appears that Vidgo may still be struggling to gain a foothold in a market dominated by much bigger names with much deeper pockets.

What is Vidgo, Anyway?

Vidgo is a sports-focused live TV streaming service that has a few unique quirks to it. Unlike its primary competitor, fuboTV, Vidgo has slightly fewer channels and fewer package options. It also comes in at a much cheaper price than fuboTV, although that's likely to change as time goes on, given the tendency for cord-cutting services to increase prices over time. 

At present, users can sign up for a few Vidgo packages that either offer Spanish-language channels with an emphasis on sports, or English-language channels with an emphasis on sports. Packages are fairly hefty, especially American networks, with over 60-80+ networks. You can get a large bundle of American networks for $39.99.

Why is Vidgo Struggling?

The cord-cutting market has already proven itself to be fickle. Ostensibly, Vidgo is offering a fairly interesting package that's worth exploring. And considering it has most of the must-have channels available on fuboTV, with the added bonus of ESPN, it's certainly one sports fans might enjoy.

But cracking this market comes down to money. And Vidgo likely doesn't have a lot of it to pump into advertising and its gettings name out there. As well, it's competing against much bigger names like YouTube TV and Hulu with Live TV, as well as long-time entrants like Sling TV. All of these services are being bankrolled by much larger corporations. 

There's also a big question mark surrounding who owns Vidgo. The company is hidden behind private WhoIs registration information, and there's no active Wikipedia presence for the site. You won't find any ownership information on the company's website. According to 

, however, the company is backed by one angel investor to the tune of $2-$3 million. From 2018. For this industry, which is not particularly much money to work with.

How Long Will Vidgo Last?

If Vidgo can't get some advertising dollars in, it'll need to rely on word-of-mouth. And with other services already crowding the communication channels, Vidgo may have a hard time generating enough buzz to stay viable. Its best hope was likely former PlayStation Vue customers, but all indications appear those customers mostly

. 

Unless Vidgo can pull in some more investment money or manage to crack a major viral win on social media, its time is likely running out. 

This Week's Streaming Guide

1. 'Altered Carbon' Season 2 Makes Its Way to Netflix this THURSDAY

Back for more controversy, Netflix's heavy-handed sci-fi

Altered Carbon

Season 2

is available to stream this Thursday. -

2. 2020 Auto Club 400 Streaming this SUNDAY

NASCAR fans can enjoy the Cup Series this Sunday on FOX. -

News and Industry Developments

1. YouTube TV is Getting HBO and HBO Max

HBO and the new HBO Max streaming services are making their way to YouTube TV this year. -

2. Hulu Strikes Deal with Marquee Sports, Bringing Cubs Baseball to Cord-Cutting Service

The Cubs have been a bit behind on landing on cord-cutting services, until now. Hulu has struck a deal to offer Marquee Sports RSNs, which includes Cubs baseball. -

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